This week we're exploring the mystical world of Oud – a scent that's as enigmatic as it is revered. Often called the 'Liquid Gold' of perfumery, Oud's journey from traditional use to global acclaim is a tale of luxury, culture, and aromatic power. Traditionally, Oud is central to the olfactory heritage of the Middle East, where its deep and complex aroma has been cherished for centuries.